Why should I buy a "Local" Internet Marketing Group franchise?
There's only one reason…if you believe you will receive
more in benefits than your costs (initial and on-going)
of buying one of our franchises. Your question prompts
us to ask you the following questions…
We will train you in Internet Marketing
- How to get more customers
- How to help your customers get better results
- How to add the Marketing component to your website
development
- How to add continuing marketing services for your
customers
We have been developing and refining our exclusive
marketing systems since 1996.
FAQ's for Potential Franchisees
How much are the Internet Marketing Group franchises?
We will offer 2 types of franchises: A Local Franchise
and a Master Regional Franchise. Masters are $50,000
and Locals are $12,500.
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How does the Internet Marketing Group's service benefit
their clients?
- Our audits provide our local franchisees clients
with direction on how to increase the marketing
effectiveness of their current websites.
- Our Reports on Competitors Websites allow our
local franchisees clients to take advantage of 'chinks
in the armor' of their competitor's websites.
- Our strategy development process helps our local
franchisees clients avoid 'false starts' and ineffective
'e-brochures'.
- Our integrated marketing systems create greater
exposure of our local franchisees client's websites
to their target markets.
- Our 'plain English' reports provide our local
franchisees clients with intelligence not just information.
- Our suggested Value Based Pricing and website
proposal / agreement minimizes confusion and misunderstandings
between the local franchisees and their clients.
- Our systems save our local franchisees clients
frustration because our local franchisees agreements,
communications, projections, etc. have been tested
and refined.
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What do I get when I buy a Local Franchise?
We provide you with our initial 5-day total immersion
training (in our Ashland office). We have Manuals…but
those are for you to take with you…they are not…
"The Training". Your training is hands-on.
You will be doing in our office…what you will
be doing later in your office for your clients. You
will be trained in how to implement our exclusive
marketing systems that have created happy business
customers from coast to coast. (Note: These customers
range from small professional practitioners such as
doctors, authors, etc. to manufacturing companies
to online retailers.) Plus, you will receive on-going
training by telephone and computer. Note: As the Master
Regional Franchises go into place…the initial
training will be conducted by them in their offices
closer to you.
Your training also includes how, where and what to
do to build business for your business. You will receive
tested forms, step-by-step procedures for opening
or converting your office and continued assistance
for as long as you own your franchise. You also receive
updates on changes in Internet marketing and website
development techniques, tactics and strategies. In
addition you get the benefits of our experience, mass
advertising, same-name identity, etc.
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If Local franchises cost $12,500, what about on-going
fees?
There are 2 fees you will pay for on-going services.
Local franchisees pay 7% of their gross income for
continued assistance and 6% of their gross income
to the Internet Marketing Group mass advertising fund.
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What is the Internet Marketing Group Mass Advertising Fund?
Briefly, it is the pooled funds from all Internet
Marketing Group franchisees (Master Regional Franchisees
and Local Franchisees) that is spent to "get
the name Internet Marketing Group and what Internet Marketing Group does, out to the business
community" and could be spent on various activities,
such as, public relations, television ads, radio spots,
newspaper and magazine ads, e-zines, etc.
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What qualifications do I need to be a Local Franchise?
We are only looking for individuals with integrity.
We want people who are long term oriented, who are
problem solvers and who sincerely desire to help their
clients achieve measurable success from their work.
You should also have a thorough understanding of website
development and enough capital (estimated to be under
$40,000) to grow your business.
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Will you sell other Internet Marketing Group franchises
in my area?
No. You have an exclusive territory. The franchise
is yours and you may even resell it. Your local Internet Marketing Group
franchise is your independent locally owned franchised
business.
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Are you planning on opening in every state?
Yes. We are also planning our expansion internationally.
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Should I have employees?
That's up to you. We want you to keep your overhead
down…but we also do not you stretched too thin.
We would suggest you have some assistance available
and then add help as you need it.
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How much will it take to open a local office?
Of course, the amount required will vary from location
to location. As we said, we strongly recommend you
keep your initial costs low. We opened our test office
in Ashland, Oregon for less than $10,000, we'd like
you to have $40,000 which includes the initial franchise
fee of $12,500.
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How much money will I make?
There is no way that we can determine how much money
you will make. Even if we could make a 'guesstimate'
of what you could earn… at this time, the law
prohibits us from making any financial projections
to potential franchisees.
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How long has Internet Marketing Group been in business?
We began gathering information and providing services
in 1996. We opened our 'test office' in October of
1999. After creating, testing and refining our systems,
studying the results, making improvements, etc. we
started the process of becoming a Franchisor in 2002.
We believe our testing and analyzing the results will
help you and all other Internet Marketing Group franchisees
operate more efficiently, avoid costly mistakes and
increase the average lifetime value of their customers.
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How do franchisees charge their clients?
We have developed a 'Value-based' pricing model that
has proven to be very effective. This means that most
of your fees are charged on a "per service"
basis rather than an hourly or bid basis. If you have
been charging by the hour or on a bid basis, we think
you will love our Value-based pricing model.
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What about competitors?
Like flipping burgers and selling real estate…there
is competition now and will be in the future. But
who do most people go to…a franchise. From McDonalds
to Burger King, from Century 21 to ReMax, it's the
franchises that dominate their marketplaces. We are
positive the same will apply to website development
and Internet Marketing Services.
As you probably know, most web developers are not
marketing or advertising people. We are. You will
be. You will stand out from the others by what you
do…and the results you get for your clients.
Yes, you will have the knowledge to add proven on-going
"Marketing components" to those websites
you build.
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When I buy a local franchise, who is my 'Target
Market'?
At our test office we focused primarily on small businesses,
most ranging from home based to $100 million in revenue
but we feel there is also tremendous opportunity with
lager clients. You will serve those clients you are
now serving…plus you will add clients that you
will feel most comfortable working with. We do not
expect you to go outside your comfort zone…at
least not at first.
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How will I sell my services?
We have developed an exclusive business building system,
as well as, a Continuity Marketing program. You will
learn all about them in training.
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Why should I buy a local franchise now?
To get in early while your area is still available
and because we are offering you a very low initial
franchise fee to entice you to buy now. And…
so you can begin using our knowledge and exclusive
systems to build your own business. Remember, You
will be able to:
- Offer business in your area the Internet Marketing
Group method of website development and ongoing
services.
- Get an exclusive territory in which to offer the
tested Internet Marketing Group systems.
- Receive step-by-step training in:
- Internet Marketing Group's exclusive marketing
systems
- Internet Marketing Group's website audits
- Internet Marketing Group's competitors website
review
- Day to day operation of your franchise
- Learn ways to avoid costly mistakes (for some,
this alone could easily save more than the cost
of your franchise)
- Have the benefits of mass advertising and same-name
identity.
- Enjoy a sense of accomplishment in being part
of building a new and exciting business that we
have found to be appreciated by businesses both
large and small.
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If I'm interested in a local franchise what do I do
next?
At this time franchises are 34 states and many countries.
You can be added to our list of 'interested people'
by clicking
here and we will send you our Offering Circular.
We recognize the importance of early success in our
franchisees as we launch our first offices and feel
it is essential that they succeed; consequently we
have established some rather stringent qualifications
for the first franchises.
After you receive the Offering Circular call us (yes,
we want you to call us) if you think you might be
interested in one of our franchise opportunities and
we will conduct our preliminary interview. We do not
have a hard-sell approach…we are building a team.
We will not try to talk anyone into "buying a
franchise"…that is just not how we work.
We will be talking about your role on the team. A
team of Internet Marketing Group professionals who are adding individuals
with integrity and helping each other succeed.
If, after our interview, we feel we can work together…we
will invite you to join us.
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